Innovation Resources

Innovation Resources

References for Innovators


McKim, R. H. (1980). Experiences in visual thinking (2d ed). Monterey, Calif: Brooks/Cole Pub. Co. 1
Pye, D. (1995). The nature and art of workmanship. London: Herbert Press. 2
Simon, H. A. (1996). The sciences of the artificial (3rd ed). Cambridge, Mass: MIT Press.
Arnheim, R. (1997). Visual thinking. Berkeley: University of California Press.
Koberg, D. (2003). The universal traveler: a soft-systems guide to creativity, problem-solving, and the process of reaching goals (Updated classic ed). Menlo Park, Calif: Crisp Learning. 3
Seelig, T. L. (2012). InGenius: a crash course on creativity (1st ed). New York: HarperOne. 4
Downie, M., Eshkar, S., & Kaiser, P. (2012). Creative Collaborations. Retrieved from

Design (General)

Hugh Dubberly. (n.d.). How do you design? A Compendium of Models. Retrieved from
McKim, R. H. (1980). Experiences in visual thinking (2d ed). Monterey, Calif: Brooks/Cole Pub. Co. 1
Pye, D. (1995). The nature and art of workmanship. London: Herbert Press. 2
Arnheim, R. (1997). Visual thinking. Berkeley: University of California Press.
Kolko, J. (2011). Exposing the magic of design: a practitioner’s guide to the methods and theory of synthesis. New York: Oxford University Press. 3
Yee, J. (2013). Design transitions. Amsterdam, The Netherlands: BIS Publishers. 4
Johansson-Sköldberg, U., Woodilla, J., & Çetinkaya, M. (2013). Design Thinking: Past, Present and Possible Futures. Creativity and Innovation Management, 22(2), 121–146.

Design Thinking

Design for Startups and Entrepreneurs

The product design sprint: a five-day recipe for startups. (n.d.). Retrieved from
Osterwalder, A. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken, NJ: Wiley. 1
Ries, E. (2011). The lean startup: how today’s entrepreneurs use continuous innovation to create radically successful businesses (1st ed). New York: Crown Business. 2
Blank, S. G., & Dorf, B. (2012). The startup owner’s manual: the step-by-step guide for building a great company : vol. 1. Pescadero (California): K&S Ranch.
Downie, M., Eshkar, S., & Kaiser, P. (2012). Creative Collaborations. Retrieved from

Design in the Public Sector

The Public Policy Lab. (n.d.). Retrieved from
2020 Public Services Hub at the RSA (UK). (n.d.). Retrieved from
OECD. (n.d.). Observatory of Public Sector Innovation. Retrieved from
Partnership for Public Service, & IDEO. (n.d.). Innovation in Government (Partnership for Public Service and IDEO). Retrieved from
Bason, C. (n.d.). Designing Co-Production: Discovering New Business Models for Public Services. MindLab. Retrieved from
Bunt, L., & Christiansen, J. (n.d.). Innovation in Policy: Allowing for Creativity, social complexity and uncertainty in public governance. Retrieved from
Drake, C., Drenttel, W., & Cerminaro, D. (n.d.). Design and the Social Sector: An Annotated Bibliography. Retrieved from 1
Pye, D. (1995). The nature and art of workmanship. London: Herbert Press. 2
Seddon, J. (2008). Systems thinking in the public sector the failure of the reform regime ... and a manifesto for a better way. Axminster, United Kingdom: Triarchy Press. Retrieved from
Helsinki Design Lab. (2011). In Studio: Recipes for Systemic Change. Retrieved from 3
How design can help address modern challenges in public services. (2012, December 17). The Guardian. Retrieved from
MindLab. (2013). How Public Design? Retrieved from
Mazzucato, M. (2014). The entrepreneurial state: debunking public vs. private sector myths (Revised edition). London ; New York: Anthem Press.
Bason, C. (2014). Design for policy. Farnham, Surrey ; Burlington, VT: Gower.


The product design sprint: a five-day recipe for startups. (n.d.). Retrieved from
Steve Blank’s Tools and Blogs for Entrepreneurs. (n.d.). Retrieved from
Osterwalder, A. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken, NJ: Wiley. 1
Pine, B. J. (2011). The experience economy (Updated ed). Boston, Mass: Harvard Business Review Press. 2
Ries, E. (2011). The lean startup: how today’s entrepreneurs use continuous innovation to create radically successful businesses (1st ed). New York: Crown Business. 3
Blank, S. G., & Dorf, B. (2012). The startup owner’s manual: the step-by-step guide for building a great company : vol. 1. Pescadero (California): K&S Ranch.
Mazzucato, M. (2014). The entrepreneurial state: debunking public vs. private sector myths (Revised edition). London ; New York: Anthem Press.
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: how to create products and services customers want.

Innovation (General)


Innovation Games

Innovation and Development

Innovation in the Public Sector

Innovation Labs

Open Innovation

Positive Design


  • “Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.”
    Samuel Beckett
  • “Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game.”
  • “Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.”
    Howard H. Aiken
  • “The world is moving so fast these days that the man who says it can’t be done is generally interrupted by someone doing it.”
    Elbert Hubbard, philosopher (1856–1915)
  • “Creativity is thinking up new things. Innovation is doing new things.”
    Theodore Levitt
  • “Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.”
    Ted Levitt
  • "Innovation is a practice laying somewhere between science and art."
    Robert Shaw
  • “The innovation point is the pivotal moment when talented and motivated people seek the opportunity to act on their ideas and dreams.”
    W. Arthur Porter
  • “The impossible is often the untried.”
    J. Goodwin
  • “Frustration with people in power is a perennial complaint among creative minds: Michelangelo and da Vinci were infuriated by their employers’ limited ambitions and their peers’ conservative natures, in the same way creative people are today.”
    Scott Berkun
  • “Driving a system to do more will not be enough if something different is needed.”
    Charlie LeadbeaterNesta, UK
  • “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. For the reformer has enemies in all those who profit by the old order, and only lukewarm defenders in all those who would profit by the new order, this lukewarmness arising partly from fear of their adversaries…and partly from the incredulity of mankind, who do not truly believe in anything new until they have had actual experience of it.”
    Niccolò Machiavelli
  • “In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.”
    Marshall McLuhan
  • “Collaborative innovation is a state of mind. A belief that none of us is as smart or capable as all of us."
    Saul Kaplan
  • “No matter who you are, most of the smartest people work for someone else.”
    Bill Joy, 1990
  • “Never innovate to compete, innovate to change the rules of the game.”
    David O. Adeife
  • "One of the main reasons to build a prototype of your idea is that problems and solutions co-evolve. Building an approximation of what you think the solution is helps you understand what you didn't understand about the problem."
    Robert Shaw
  • “To describe the problem is part of the solution.”
    Karl Gerstner (1964)
  • “If it’s a good idea, go ahead and do it. It is much easier to apologise than it is to get permission.”
    Grace Hopper, computer scientist (1906–92)
  • “A surprising number of innovations fail not because of some fatal technological flaw or because the market isn’t ready. They fail because responsibility to build these businesses is given to managers or organisations whose capabilities aren’t up to the task… Most often the very skills that propel an organisation to succeed in sustaining circumstances systematically bungle the best ideas for disruptive growth. An organisation’s capabilities become its disabilities when disruptive innovation is afoot.”
    Clayton Christensen, The Innovator’s Dilemma
  • “When you grow up you tend to get told that the world is the way it is and your life is just to live your life and try not to bash into the walls too much…that’s a very limited life. Life can be much broader once you discover one simple fact—everything around you that you call life was made up by people that were no smarter than you…shake off this erroneous notion that life is there and you’re just going to live in it versus make your mark upon it. Once you learn that, you will never be the same again.”
    Steve Jobs
  • “Most businesses organize for operation, not innovation.”
    Chris Conley (2007)
  • "If you are not ashamed of your product when you launched, you launched too late"
    Reid Hoffman, Founder, LinkedIn
  • “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
    George Bernard Shaw
  • “Starting and growing a business is as much about the innovation, drive and determination of the people who do it as it is about the product they sell.”
    Elon Musk
  • “A discovery is said to be an accident meeting a prepared mind.”
    Albert von Szent-Gyorgyi
  • “It’s tough when markets change and your people within the company don’t.”
    Harvard Business Review
  • “You can't suppress creativity, you can't suppress innovation.”
    James Daly
  • “Only puny secrets need protection. Big discoveries are protected by public incredulity.”
    Marshall McLuhan, Take Today: The Executive as Dropout (1972)
  • “It’s easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out of date.”
    Roger von Oech
  • “We owe our existence to innovation. We owe our prosperity to innovation… We owe our future to innovation… Innovation isn’t a fad – it’s the real deal. The only deal. Our future no less than our past depends on innovation.”
    Gary Hamel
  • "A goal or decision without a deadline has no urgency. Ideas are great but there's nothing like a deadline to focus the mind."
    Robert Shaw
  • “Cutting the deficit by gutting our investments in innovation and education is like lightening an overloaded airplane by removing its engine. It may make you feel like you're flying high at first, but it won't take long before you feel the impact.”
    Barack Obama
  • “If you think of [opportunity] in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget. Every new thing creates two new questions and two new opportunities.”
    Jeff Bezos
  • “Care about people’s approval and you will be their prisoner.”
    Tao Te Ching
  • “Many technologists think that advantageous innovations will sell themselves, that the obvious benefits of a new idea will be widely realized by potential adopters, and that the innovation will therefore diffuse rapidly. Unfortunately, this is very seldom the case. Most innovations in fact diffuse at a surprisingly slow rate.”
    Everett M. Rogers
  • “Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it.”
    Steve Jobs
  • "The reason for the success of innovation consultancies lies in their ability to break paradigms rooted in organizational politics, traditions and financial incentives."
    Robert Shaw
  • “Governments will always play a huge part in solving big problems. They set public policy and are uniquely able to provide the resources to make sure solutions reach everyone who needs them. They also fund basic research, which is a crucial component of the innovation that improves life for everyone.”
    Bill Gates
  • “One of the challenges of innovation is figuring out how to wipe your mind clean about what you should be doing at any given moment, and not having a religious attachment to what's gotten you there thus far.”
    Andrew Mason
  • “Innovative ideas are rarely rejected on their merits; they’re rejected because of how they make people feel. If you forget people’s concerns and feelings when you present an innovation, or neglect to understand their perspectives in your design, you’re setting yourself up to fail.”
    Scott Berkun
  • “The 'Design Thinking' label is not a myth. It is a description of the application of well-tried design process to new challenges and opportunities, used by people from both design and non-design backgrounds. I welcome the recognition of the term and hope that its use continues to expand and be more universally understood, so that eventually every leader knows how to use design and design thinking for innovation and better results.”
    Bill Moggridge
  • “The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.”
  • “It’s important not to overstate the benefits of ideas. Quite frankly, I know it’s kind of a romantic notion that you’re just going to have this one brilliant idea and then everything is going to be great. But the fact is that coming up with an idea is the least important part of creating something great. It has to be the right idea and have good taste, but the execution and delivery are what’s key.”
    Sergey Brin, founder of Google
  • “A design attitude views each project as an opportunity for invention that includes a questioning of basic assumptions and a resolve to leave the world a better place than we found it.”
    Richard Boland & Fred Collopy (2004), Managing as Designing
  • “Until one is committed, there is hesitancy, the chance to draw back—Concerning all acts of initiative (and creation), there is one elementary truth that ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves, too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.”
    William Hutchinson Murray
  • "Design has no special subject matter of its own apart from what a designer conceives it to be."
    Richard Buchanan (Wicked Problems in Design Thinking, 1992)
  • “Large corporations welcome innovation and individualism in the same way the dinosaurs welcomed large meteors.”
  • “You can’t Six Sigma your way to high-impact innovation.”
    Bruce Nussbaum (2005)
  • “Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.”
    T. Levitt
  • “What we’ve done to encourage innovation is make it ordinary.”
    C. Wynett, Procter & Gamble
  • “By idolizing those whom we honor, we do a disservice both to them and to ourselves…we fail to recognize that we could go and do likewise.”
    Charles V. Willie
  • “Institutions will try to preserve the problem for which they are the solution.”
    Clay Shirky
  • “The future is already here—it’s just not evenly distributed.”
    William Gibson
  • “The best way to have a good idea is to have a lot of ideas.”
    Dr. Linus Pauling
  • “You cannot discover new oceans unless you have the courage to lose sight of the shore.”
  • “The greatest scientists are artists as well.”
    Albert Einstein
  • “Many people still believe a better mousetrap is all it takes. But of the 2000+ mousetraps patented, only two have sold well, and they were both designed in the 19th century. A good idea doesn’t sell itself although most ‘lone inventors’ make the mistake of thinking it will.”
    Andrew Hargadon, How Breakthroughs Happen: The Surprising Truth About How Companies Innovate (2003)
  • “People don't buy what you do, they buy why you do it.”
    Simon Sinek
  • “You can write the entire history of science in the last 50 years in terms of papers rejected by Science or Nature.”
    Paul C. Lauterbur
  • “The nature of an innovation is that it will arise at a fringe where it can afford to become prevalent enough to establish its usefulness without being overwhelmed by the inertia of the orthodox system.”
    Kevin Kelly
  • “If you’re not prepared to be wrong, you’ll never come up with anything original.”
    Sir Ken Robinson
  • “The key to success is for you to make a habit throughout your life of doing the things you fear.”
    Vincent Van Gogh
  • “Capital isn’t so important in business. Experience isn’t so important. You can get both these things. What is important is ideas. If you have ideas, you have the main asset you need, and there isn’t any limit to what you can do with your business and your life.”
    Harvey Firestone
  • “It’s often not until people try their own hands at innovation or entrepreneurship that they see past the romance and recognize the real challenges.”
    Scott Berkun
  • “Throughout history, people with new ideas—who think differently and try to change things—have always been called troublemakers.”
    Richelle Mead
  • “The myth of methodology, in short form, is the belief that a playbook exists for innovation removes risk from the process of finding new ideas.”
    Scott Berkun
  • “If you can, be first. If you can’t be first, create a new category in which you can be first.”
    Al Ries and Jack Trout, The 22 Immutable Laws Of Marketing (1994)
  • “It must be borne in mind that the object being worked on is going to be ridden in, sat upon, looked at, talked into, activated, operated, or in some way used by people individualy or en masse.”
    Henry Dreyfuss
  • “Innovation — any new idea — by definition will not be accepted at first. It takes repeated attempts, endless demonstrations, monotonous rehearsals before innovation can be accepted and internalized by an organization. This requires courageous patience.”
    Warren Bennis
  • “The reason to have a design firm is to have lunch every day with interesting people”
    Jay Doblin
  • “Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.”
    William Pollard
  • “Innovation distinguishes between a leader and a follower.”
    Steve Jobs
  • “Discovery consists of seeing what everybody has seen and thinking what nobody has thought.”
    Albert von Szent-Gyorgy
  • “Our wretched species is so made that those who walk on the well-trodden path always throw stones at those who are showing a new road.”
  • “Innovation comes from people meeting up in the hallways or calling each other at 10.30 at night with a new idea, or because they realised something that shoots holes in how we’ve been thinking about a problem. It’s ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea. And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”
    Steve Jobs, quoted in Businessweek, May 1998
  • “Innovation is the central issue in economic prosperity.”
    Michael Porter
  • “Held in the palms of thousands of disgruntled people over the centuries have been ideas worth millions – if they only had taken the first step and then followed through.”
    Robert M. Hayes
  • “Mindless habitual behavior is the enemy of innovation.”
    Rosabeth Moss Kanter
  • “Q: Age is no guarantee of efficiency. James Bond: And youth is no guarantee of innovation.”
    Skyfall (2012)
  • “Those who do not want to imitate anything, produce nothing.”
    Salvador Dali
  • “Many great ideas have been lost because the people who had them could not stand being laughed at.”
  • “Never before in history has innovation offered promise of so much to so many in so short a time.”
    Bill Gates

Service Design

Social Innovation


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